The Northeast Tennessee Valley Regional Industrial Development Association (NETVRIDA) is a multi-county economic development organization. It has promoted and marketed the business location advantages of the 13-county region to national/international corporate decision-makers involved in relocation and expansion for over twenty years. Eleven power distributors with service areas in Northeast Tennessee and Southwest Virginia form the membership of the organization. The Board of Directors is comprised of the Chief Operating Officers of the power distributors and representatives from the Tennessee Valley Authority.
Formed in 1989, the NETVRIDA’s mission is to implement an aggressive and focused regional marketing strategy designed to facilitate the creation of high quality jobs, attract new capital investment, improve per-capita income and to promote and position the region to successfully compete for business relocations and expansions.
The Association pursues its mission through a comprehensive marketing and business recruiting program working in concert with local economic development organizations that form the agency's Advisory Council. The NETVRIDA teams with local offices in the region and with the states to market the region domestically and internationally. Marketing efforts include trade show attendance, advertising in industry publications, social media, website and digital media, visits to companies and consultants, and development of promotional materials. One-on-one personal contact with key decision makers remains a most critical aspect of recruiting and the Association seeks out and maintains contact with those individuals responsible for directing industrial expansions or relocations.